Zomwe Zikuyenda Pakuyikanso Zowonjezeredwa

M'zaka zaposachedwa, mutu wa ESG ndi chitukuko chokhazikika chakwezedwa ndikukambidwa mochulukira.Makamaka ponena za kukhazikitsidwa kwa ndondomeko zoyenera monga kusalowerera ndale kwa carbon ndi kuchepetsa pulasitiki, ndi zoletsa kugwiritsa ntchito mapulasitiki muzodzoladzola zodzoladzola, zofunikira za chitetezo cha chilengedwe ndi malamulo ndi malamulo zikukhala zowonjezereka.

Masiku ano, lingaliro la kukhazikika silimangotengera mtundu womwe umafuna malo apamwamba azinthu kapena malingaliro apamwamba kwambiri otsatsa, koma walowa muzinthu zinazake zazinthu, monga zolongedza zosunga zachilengedwe ndi kulongedzanso.

Mapangidwe azinthu zowonjezeredwa zowonjezeredwa zakhala pamsika wa zodzoladzola ku Europe, America ndi Japan kwa nthawi yayitali.Ku Japan, yakhala yotchuka kuyambira zaka za m'ma 1990, ndipo 80% ya ma shampoos asintha ndikuwonjezeranso.Malinga ndi zotsatira za kafukufuku wa Unduna wa Zachuma, Zamalonda ndi Zamakampani ku Japan mchaka cha 2020, kudzazidwanso kwa shampu yokha ndi bizinesi yamtengo wapatali ya yen 300 biliyoni (pafupifupi madola 2.5 biliyoni aku US) pachaka.

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Mu 2010, gulu la Japan Shiseido lidapanga "muyezo wachilengedwe wopangira zinthu" pamapangidwe azinthu, ndipo adayamba kukulitsa kugwiritsa ntchito mapulasitiki opangidwa ndi zomera m'mitsuko ndi ma CD.Mtundu wotchuka wa "ELIXIR" unayambitsa mafuta odzola ndi mafuta odzola mu 2013.

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M'zaka zaposachedwa, magulu okongoletsera padziko lonse lapansi akhala akuyang'ana mwachangu njira zopezera zinthu zokhazikika kudzera mu "kuchepetsa pulasitiki ndi kukonzanso" kwa zida zonyamula.

Kumayambiriro kwa chaka cha 2017, Unilever adapereka kudzipereka kwachitukuko chokhazikika: pofika chaka cha 2025, mapangidwe apulasitiki amtundu wake adzakwaniritsa "miyezo itatu yayikulu yoteteza zachilengedwe" - yobwezeretsanso, yobwezeretsanso komanso yowonongeka.

M'misika ya ku Europe ndi America, kugwiritsa ntchito zopangira zowonjezeredwa mumitundu yokongola kwambiri ndizofala kwambiri.Mwachitsanzo, ma brand monga Dior, Lancôme, Armani, ndi Guerlain ayambitsa zinthu zokhudzana ndi mapaketi owonjezera.

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Kutuluka kwa zopangira zowonjezeredwa kumasunga zinthu zambiri zakuthupi ndipo ndikochezeka ndi chilengedwe kuposa kuyika mabotolo.Nthawi yomweyo, zonyamula zopepuka zimabweretsanso zololeza zina zamitengo kwa ogula.Pakadali pano, mitundu yazonyamula zowonjezeredwa pamsika imaphatikizapo zikwama zoyimilira, ma cores, mabotolo opanda pompo, ndi zina zambiri.

Komabe, zopangira zodzoladzola zimatetezedwa ku kuwala, vacuum, kutentha ndi zinthu zina kuti zitsulo zikhale zogwira ntchito, choncho njira yowonjezeretsa zodzoladzola nthawi zambiri imakhala yovuta kusiyana ndi yochapa.Izi zimayika patsogolo zofunikira zamtengo wosinthira, kapangidwe kazinthu zonyamula katundu, chain chain, etc.

Tsatanetsatane wa 2 wokometsedwa pachitetezo cha chilengedwe:

Kugwiritsiranso ntchito mutu wa pampu: Gawo lovuta kwambiri lazoyikapo ndi mutu wa mpope.Kuphatikiza pazovuta za disassembly, ilinso ndi mapulasitiki osiyanasiyana osiyanasiyana.Masitepe ambiri amafunikira kuwonjezeredwa panthawi yobwezeretsanso, ndipo palinso zigawo zachitsulo mkati zomwe zimafunika kugawanitsa pamanja.Zosungirako zowonjezeredwa sizikhala ndi mutu wa pampu, ndipo kugwiritsa ntchito m'malo mwake kumalola kuti gawo losakonda zachilengedwe la mutu wa mpope ligwiritsidwe ntchito kangapo;

Kuchepetsa pulasitiki: M'malo mwa chidutswa chimodzi

Kodi ma brand akuganiza chiyani zikafika pakuyikanso zowonjezeredwa?

Mwachidule, sizovuta kupeza kuti mawu atatu ofunika "kuchepetsa pulasitiki, kubwezeretsanso, ndi kubwezeretsanso" ndi cholinga choyambirira choyambitsa zinthu zosinthika kuzungulira mtunduwo, komanso ndi mayankho okhudzana ndi chitukuko chokhazikika.

M'malo mwake, pozungulira lingaliro lachitukuko chokhazikika, kukhazikitsidwa kwa zowonjezeredwa ndi njira imodzi yokha yomwe mitundu ingagwiritsire ntchito lingaliro kukhala zinthu, ndipo idalowanso m'malo monga zida zosungira zachilengedwe, zopangira zokhazikika, komanso kuphatikiza. za mzimu wamtundu komanso malonda obiriwira.

Palinso mitundu yochulukirachulukira yomwe yakhazikitsa "mapulogalamu opanda kanthu a botolo" kulimbikitsa ogula kuti abwerere mabotolo opanda kanthu omwe adagwiritsidwa ntchito, ndiyeno atha kupeza mphotho zina.Izi sizimangowonjezera kusangalatsa kwa ogula pamtunduwo, komanso zimalimbitsa mtima wa ogula ku mtunduwo.

TSIRIZA

Palibe kukayika kuti kwa makampani kukongola, onse ogula ndi kumtunda ndi kumunsi kwa unyolo makampani apereka chidwi kwambiri chitukuko zisathe zaka zaposachedwapa.Khama la mitundu ikuluikulu pamapaketi akunja ndi zida zopangira zikukhalanso zambiri.

Somewang amapanganso mwachangu ndikupanga ma CD okhazikika kuti athandizire mtunduwo kukula.Zotsatirazi ndi zina mwazowonjezera zowonjezeredwa za Somewang kuti muwerenge.Ngati mukufuna kupanga phukusi lapadera la mankhwala anu, chonde omasuka kulankhula nafe, tidzakhala okondwa kwambiri kukuthandizani.

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Nthawi yotumiza: Apr-14-2022

KakalataKhalani tcheru kuti mumve Zosintha

Tumizani

Siyani Uthenga Wanu